Initiatives on Societal Pressures


Women in today’s world have done it all. They are CEOs of some of the largest companies, they have taken ownership of their lives, they are independent and they successfully strive for equal opportunities. But no matter the heights they have achieved there are some pressures that continue to loom over them. One of which is the pressure of marriage, a problem extremely relevant in the society we all operate in!

In a typical Indian household, no matter how successful or fulfilled a woman is on her own, there comes an age where she feels immensely pressured to get married and do so quickly.

Even parents who bring up their daughters to be strong willed, independent women often start judging them for having “too many” expectations or for being “too picky” when it comes to matters of marriage. They expect her to compromise and adjust!

This kind of pressure inturn results in:

  • Unnecessary stress
  • Lowered Self Esteem
  • Self doubt / Feeling unfulfilled
  • Rushed decision making
  • Feeling unheard and unsupported

To address these kind of pressures launched a campaign to bring to the forefront the pressures and urging family and friend to #takethepressureoff.

#FastForHer began an initiative back in 2014 to promote equality in marriage by urging men to participate in the Karwa Chauth ritual by fasting for their wives. The idea was to showcase that both partners are equally important in a marriage and if the wife is fasting, the husband should also participate to depict love and togetherness. Over the years as this ritual evolved, the initiative evolved with it. And today it is no longer just an initiative but a movement. A movement of change through which we have seens lakhs of couples from all walks of life join in to showcase their love for their spouse. And today we stand at more than 9 lakh pledges for #FastForher.